Now at DICK'S Sporting Goods

Our story.

Floofball is a sports brand for the four-legged athlete.

our mission

is to bring pets and their people closer through the love of sport, turning the rituals, energy, and culture of game day into something our dogs can be part of, too.

  • It started with a World Cup.

    The idea for Floofball was born after my husband and I celebrated Argentina’s World Cup victory in Buenos Aires.

  • SURROUNDED BY

    flags, jerseys, chants, and an entire city celebrating together, we found ourselves thinking about the one member of the family who was missing from it all: our dog, Billy.

  • We wanted something

    that would let him be part of the moment. Something that captured the feeling and culture of the sport while actually being made for a dog.

  • We couldn't find it. So we created it.

    What started with a soccer ball and a love of the beautiful game became Floofball.

Our products are thoughtfully designed for how dogs actually play, walk, carry, chase, and cuddle. 

We combine premium materials, functional construction, and sports-inspired details to make products that feel at home in both the toy basket and the locker room.

Shop the starting lineup.

Ready to get your pup in the game? Explore Floofball’s lineup of sports-inspired toys and gear for four-legged athletes, available in-store and online at DICK’S Sporting Goods.

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