Floofball began with one unforgettable moment — celebrating Argentina’s World Cup victory in Buenos Aires. Surrounded by the energy, the pride, and the pure joy of the game, we couldn’t help but wish our pup could be part of it too. But nothing existed that truly brought dogs into the world of soccer — so we decided to create it.

What started as a small idea — a way to share the love of the game with our four-legged best friend — has grown into something much bigger. Today, Floofball celebrates the bond between people, pets, and sport through playful, soccer-inspired toys and accessories designed to bring joy, connection, and team spirit to every home.

Because for us, it’s simple: the beautiful game is even better when your dog’s on the team.

Billy is the heart, soul, and squeaker-tester-in-chief of Floofball. Named after the legendary Argentine World Cup manager, Carlos Salvador Bilardo (aka Billy), he brings big personality, fierce fetch skills, and a deep love of all things soccer.

Whether he’s modeling new toys, stealing the show at events, or offering his paw of approval, Billy reminds us why we do what we do: to celebrate the unbreakable bond between dogs and their humans—with a little sporty flair.